Small Accounting & Tax Firm
BACKGROUND
Exquisite Tax & Accounting firm specializes in tax compliance and reporting, accounting and bookkeeping services ensuring their B2B clients of up to date accounting and tax assurance. They did not have any social media platforms established, merely a Google listing only. Exquisite wanted to build reputation while posting feedback from their clients and get their listings out there in their local area.
The CHALLENGE
Exquisite had a solid clientele that needed to maintain. In order to do so we need to build online reputation and social media accounts to showcase satisfied customers.
With the help of Yext, CreateSocials we were able to realize the following key challenges:
- How to market to the most relevant audience
- How to ensure the target audience is consistently engaged
- How to ensure the target audience revisits the company’s social media pages
- How to convert consumer engagement into sales
THE REPUTATION PLAN
Create Socials created a plan for social posts 5 times a week for the first month dwindling down to 3 times. Client Success Specialist worked very close with Yext and Reputation Management to ensure proper listings were accurate over the next 30-45 days and responding to all reviews as well as engaging clients to review.