Psychiatry Group
BACKGROUND
A Psychiatry Group specializes in psychotherapy, psychiatric one-on-one and group sessions as well as hypnotherapy.This group of 4 partners have a magnificent method to dealing with mental health. The team planned to remain local and had no goals of branching outside of there (1)3000sf building
The CHALLENGE
A Psychiatry Group is amazing at what they do, however, they do not have the time to work on attaining reviews or ensuring there listings are correct which is typical. Thy also have approved video therapy which isn't visible online because they choose not post even after receiving consent from the patient to do so As a result of this knowledge we immediately began to hypothesize what could be done.
Questions we all had to look into is:
- What are the HIPAA laws in publicizing info after consent?
- Where is the target audience to get the services they offer in front of?
- How to convert the viewers to clients?
THE ESSENTIALS
Discussion of budget and expectation landed us on the Essentials plan. Which gave us the ability to host ad campaigns, while creating content for blogs and social media.Researched showed medical professionals are hired mostly by informative content alongwith a stellar reputation.
Solution
