GRA Federal Credit Union
BACKGROUND
GRAFCU is a federal credit union established for quite some time focused on offering auto,mortgage, and checking, savings, certificate of deposit (CD) and money market accounts to consumers in a certain bracket.
The CHALLENGE
GRAFCU wanted to market there newly established rates for all CD and loan products for all new and existing clients. The goal was to establish online visibility while simultaneously running high end ads to reach there target audience.
Questions we all had to look into were:
- Who is GRAFCU target audience?
- Where is the target audience to get the services they offer in front of?
- How to convert the viewers to clients?
A LIST PACKAGE
With the A- List Package we were able to use all sorts of tools to advance the market.We dived into influencer, social media, SEO, tv, internet and billboard ads and received amazing results.
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Solution
Achieving Federal Security Compliance while Staying Aligned with Financial Goals
The key to success lay in guaranteeing federal security compliance while actively seeking a plan that coincided with the financial institution's goals. This required a collaborative effort from the internal team, customer vision, and dedicated partners who offered their support to ensure that the selected package was effective. Their extra set of eyes was essential to ensure success.
