EX-IT
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BACKGROUND
EX-IT is a newly established IT company specializing in offering IT services on a B2B setting. Those chose to hire a marketing agency in order to combat with competitors and wanted to aim for SEO and social media marketing
The CHALLENGE
The IT industry is highly sought after, generating a staggering $1.9 trillion in revenue.It's no surprise that many individuals are pursuing a career in this field. With the constant advancements in technology, there's always a demand for skilled professionals who can keep up with the latest trends. With constant changes to technology challenges arise constantly to stay up to trend.
When sitting with Ex-IT we discussed the following challenges:
- How to attract the target audience?
- How to convert prospects to clients?
- When customers look foran IT company what top3 aspects do they evaluate?
CREATING A CUSTOM PACKAGE
Building a package including SEO & Social Media Marketing. Lastly while creating printed marketing materials to mail out and developing an SaaS platform for the ISD was quite interesting as we had to assign 3 Dedicated Teams for Marketing, Advertising and Innovative Services.
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Solution
Strategies for Success in the Competitive Tech Industry
The world of tech can be cutthroat, but analyzing your target audience is key to navigating it successfully. By doing so, your company can gain a clear understanding of where and who to focus marketing efforts on. However, success isn't solely dependent on analysis; it also requires collaboration, team effort, automation, and consistent campaigns overseen by a dedicated team. With these elements in place, any business can enjoy positive results.
