A Non-Profit Organization
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BACKGROUND
Established in the United States, Impact Online is a nonprofit organization that offers a nation wide digital infrastructure to support volunteers and nonprofit organizations.Volunteer Match, on the other hand, was founded in 1998.
The CHALLENGE
Impact Online were looking to establish more online visibility and bring more volunteers and programs in sync. They partnered with over 200 companies to ensure the message of volunteering was read and viewed in every city and state in the US.
When sitting with Ex-IT we discussed the following challenges:
- How to attract the target audience?
- How to convert prospects to clients?
- What promos can drive the target audience in.
CREATING A CUSTOM PACKAGE
Building a package including SEO & Social Media Marketing. Lastly while creating printed marketing materials to mail out and developing an SaaS platform for the ISD was quite interesting as we had to assign 3 Dedicated Teams for Marketing, Advertising and Innovative Services.
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